Currys PC World Dixons Carphone Warehouse Team Knowhow to become "Currys"

paul_hadley · Sun 16 May, 2021 13.11

The Phone House, as it’s called in some other territories, makes much more sense in the modern world.

AlfieMulcahy · Sun 16 May, 2021 13.17

To me, it feels like it needs an apostrophe. It looks wrong without one.

WillPS · Sun 16 May, 2021 20.55

paul_hadley wrote: Sun 16 May, 2021 13.11 The Phone House, as it’s called in some other territories, makes much more sense in the modern world.

scottishtv · Sun 16 May, 2021 22.36

I'm devastated to see the Carphone Warehouse disappear, as I live my life following the values of the Carphone Warehouse.

rdobbie · Tue 18 May, 2021 04.24

AlfieMulcahy wrote: Sun 16 May, 2021 13.17 To me, it feels like it needs an apostrophe. It looks wrong without one.

Sainsbury's / McDonald's
vs.
Morrisons / Waterstones / Boots

Choose a side.

cdd · Tue 18 May, 2021 09.59

WillPS wrote: Sun 16 May, 2021 20.55

You don't see Dax much these days. Back in the early 2000's it seemed to be everywhere.

JetixFann450 · Wed 19 May, 2021 17.07

Always thought Currys PC World was a mouthful, right next to the impending DiscoveryWarnerMedia (working title) and UKTVG2. I think the "PC World" brand death was expected, even back in 2010 when they merged.

robschneider · Thu 20 May, 2021 01.53

I liked Knowhow as a brand. I think they'll have a job to do to get the message across - I stil think of PC World as the go-to place to buy a computer, but Currys - or even Dixons - for a brown/white good. And even now don't we all remember "Where in the world? PC World."

Nick Harvey · Thu 20 May, 2021 22.56

Some of us are old enough to only associate Currys with buying a new bicycle.

wells · Tue 05 Oct, 2021 13.10

Looks like this rebrand has begun. The Currys PC World brand had been replaced. Carphone Warehouse displays ‘becoming Currys’ next to the logo. The Dixons Carphone logo hasn’t been swapped out on that website, but elsewhere on it just refers to ‘Currys’.

Edit: just noticed ‘Currys Mobile’, which I assume didn’t exist before and is just the replacement of the Carphone Brand which still seems to be online also.

https://www.currys.co.uk/mobile/

WillPS · Tue 05 Oct, 2021 18.43

wells wrote: Tue 05 Oct, 2021 13.10 Looks like this rebrand has begun. The Currys PC World brand had been replaced. Carphone Warehouse displays ‘becoming Currys’ next to the logo. The Dixons Carphone logo hasn’t been swapped out on that website, but elsewhere on it just refers to ‘Currys’.

Edit: just noticed ‘Currys Mobile’, which I assume didn’t exist before and is just the replacement of the Carphone Brand which still seems to be online also.

https://www.currys.co.uk/mobile/

Ok.

My nearest branch got the makeover a few weeks ago:
https://photos.app.goo.gl/LtwiMLbPsww8uiEWA